Owned over a dozen partner marketing teams across healthcare, payer, provider, and digital health organizations.

Achieved 100% client retention, turning two dissatisfied hand-offs into top referral sources.

Drove customer/patient acquisition and retention by nurturing leads with personalized, journey-based communications that build trust and improve product, service, and treatment adherence.

Owned marketing strategy and execution through full-funnel digital, email, SEO, SEM, social, and paid media engagements.

Developed campaigns that support brand awareness, demand generation, and pipeline acceleration.

Acted as and partnered with brand and product teams to ensure alignment across messaging, campaigns, and overall GTM strategy.

Acted as and partnered with web and content teams to optimize landing pages, ad creative, and user flows for maximum conversion.

Monitored performance dashboards, analyzed data, and provided actionable insights to leadership.

Optimized and tested campaign budgets, creatives, and channels to maximize ROI.

Delivered measurable results tied to pipeline and revenue.

Owned and led over a dozen new website and rebrand projects to support a cohesive and compelling experience.

Owned website user experience to effectively communicate unique value proposition that drives conversions while maintaining brand integrity.

Designed new marketing site pages, landing pages, and other high-visibility digital content to support product launches, growth campaigns, and brand storytelling.

Partnered with developers to bring designs to life, ensuring pixel-perfect implementation and responsive performance across devices.

Monitored and optimized existing site pages using feedback, data, and design best practices.