HEALTH TECH, CYBERSECURITY, AND SAAS MARKETING + BRAND EXPERT
Driving growth through creativity, data, and the occasional last-minute brainstorm
MIRANDA HEIN
ABOUT
With over a decade of experience driving results for health tech, cybersecurity, and SaaS brands, I specialize in turning insights into action and ideas into measurable outcomes—especially when it comes to deepening customer relationships. From brand storytelling to performance marketing, I develop and execute high-impact campaigns that build awareness, boost engagement, and accelerate both acquisition and retention.
I’ve led integrated marketing initiatives across content, digital, and demand gen—from SEO to webinars, social, and lifecycle email—always with an eye on performance, loyalty, and continuous optimization. Whether supporting customer onboarding, driving product adoption, or strengthening advocacy, I work closely with product, sales, design, and ops to ensure every campaign is not just creative—but customer-centric, conversion-driven, and built to last.
EXPERIENCE
marketing and business account lead
Sage Growth PartnersLead high-impact, multi-channel demand generation, go-to-market, and product marketing campaigns
Lead cross-functional collaboration with Business and Sales, Product Marketing, Digital Marketing, and Operations to ensure marketing plans are aligned
Oversee content marketing strategy and execution, including social media, blogs, videos, emails, and thought leadership pieces
Oversee individuals responsible for designing, developing, and executing high-performing marketing campaign material
Develop and manage project calendars and optimize marketing automation platforms and CRM tools for improved engagement and efficiency
Oversee marketing budgets and campaign performance analytics
business development manager
LINDSAY PRECASTDevelop and execute high-impact, multi-channel demand generation, go-to-market, and product marketing campaigns for all field marketing and business development initiatives
Develop engaging content for ABM campaigns across multiple channels for segmented products
Lead cross-functional collaboration with business and sales throughout all stages of the sales process, from initial lead generation to post-sale customer support and relationship management
Lead all event planning–including trade shows and local presentations (25+ per year); Engaging directly with customers, partners, and prospects in the field
Create and manage booth presence and promotional material; coordinating logistics and ensuring brand consistency
social media marketing manager
US ACUTE CARE SOLUTIONSDevelop and execute all social media marketing strategy; including content creation and project management
Develop engaging content for social, blogs, videos, emails, and targeted paid campaigns supporting clinical recruiting and business development goals
Develop and manage content calendars and optimize marketing automation platforms and CRM tools for improved engagement and efficiency
Develop and execute content marketing strategy for multiple M&A initiatives
Oversee marketing budgets and campaign performance analytics