HEALTH TECH, CYBERSECURITY, AND SAAS MARKETING CAMPAIGN + BRAND EXPERT

Driving growth through creativity, data, and the occasional last-minute brainstorm

Experience

    • Own integrated, multi-channel campaign strategy by driving alignment across brand, product, demand generation, digital, content, social, creative, field, and sales marketing teams

    • Develop, plan, and execute full-funnel marketing campaigns to drive brand awareness, lead generation, engagement and conversion

    • Own strategic webinar campaigns to engage target audiences, educate prospects, and support customer success

    • Lead cross-communication across messaging and creative content teams to ensure brand consistency and alignment

    • Lead cross-communication across BDR and sales teams to ensure lead outreach, follow-up, and alignment

    • Measure and optimize campaign performance by tracking KPI’s, ensuring campaign and revenue goal alignment

    • Developed and executed multi-channel demand generation, go-to-market, and ABM campaigns to support field marketing and business development efforts

    • Led cross-functional collaboration with Sales and Business teams throughout the full sales cycle, driving engagement from lead generation to post-sale support

    • Managed end-to-end event strategy and execution for 25+ annual trade shows and field events, including booth presence, logistics, and customer engagement

    • Led end-to-end social media and content marketing strategy, including creation, scheduling, and cross-channel campaign execution

    • Created targeted content for blogs, videos, emails, and paid campaigns supporting clinical recruiting, business development, and M&A initiatives

    • Managed content calendars, marketing budgets, and performance analytics while optimizing CRM and automation tools to drive engagement and efficiency

Full-funnel marketing campaigns that drive brand awareness, lead generation, engagement and conversion

  • Develop and execute integrated campaign strategies that align audience insights, content, and channels to drive engagement, pipeline, and measurable growth.

  • Lead campaign execution from concept to launch—coordinating cross-functional teams, managing assets and workflows, and ensuring every element lands on time, on brand, and aligned to campaign objectives.

  • Track and analyze campaign performance across channels, using data to optimize creative, targeting, and timing—driving continuous improvement and measurable ROI.

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Custom-built websites built to tranform and elevate brands

  • Develop and execute brand strategies that align business goals with audience needs, driving consistency, differentiation, and long-term equity across channels.

  • Define a distinct visual brand identity—including typography, color palette, imagery, and design guidelines—that align with brand values and resonate with key audiences.

  • Translate branding initiatives to ensure alignment between visual identity, messaging, and user experience—driving brand consistency and conversion across the digital journey.

Miranda Hein

With over a decade of experience driving results for health tech, cybersecurity, and SaaS brands, I specialize in turning insights into action and ideas into measurable outcomes—especially when it comes to deepening customer relationships. From brand storytelling to performance marketing, I develop and execute high-impact campaigns that build awareness, boost engagement, and accelerate both acquisition and retention.

I’ve led integrated marketing initiatives across content, digital, and demand gen—from SEO to webinars, social, and lifecycle email—always with an eye on performance, loyalty, and continuous optimization. Whether supporting customer onboarding, driving product adoption, or strengthening advocacy, I work closely with product, sales, design, and ops to ensure every campaign is not just creative—but customer-centric, conversion-driven, and built to last.