Sage Growth Partners

January 2022 -

• Develop and implement marketing strategies focused on digital engagement, content creation, and B2B2C initiatives.

• Lead branding, messaging, website strategy, and patient/customer acquisition efforts.

• Conduct targeted market research to identify trends, customer needs, and competitive positioning.

• Drive digital marketing initiatives, including SEO, web optimization, social media, and email campaigns.

• Oversee content marketing efforts, including blogs, videos, white papers, and market reports.

• Execute multi-channel demand generation and product marketing campaigns.

• Manage marketing budgets, cross-functional teams, and performance analytics.

• Optimize marketing automation platforms and CRM tools for improved engagement and efficiency.

Key Achievements

• Maintained and retained 100% of key accounts, transforming two dissatisfied clients into top referrals.

• Contributed to marketing efforts that drove a 541.67% YoY revenue increase, growing from $1.2M in 2022 to $7.7M in 2025.

• Launched and supported 10+ client websites.

• Led 5+ cross-functional teams, successfully delivering seven brand and identity initiatives with 100% client satisfaction.

• Created and executed 100+ pieces of educational, thought leadership, and sales enablement content, strengthening customer engagement and brand credibility.

• Improved team efficiency by 25%, reducing annual operational costs by over $50K.

• Developed a demand generation campaign, increasing downloads by 56% MoM and lowering bounce rates by 15% MoM.

• Executed a growth marketing campaign, driving 300+ new or returning patients per month.

• Scaled a client’s social following 100x in 12 months, reaching 100K followers with a 4.3% engagement rate.

Lindsay Precast

July 2018 - January 2022

• Develop and execute localized, in-person marketing strategies to engage customers, partners, and prospects.

• Drive brand awareness, lead generation, and sales enablement through targeted campaigns.

• Plan and manage trade shows, industry events, and local meetings, ensuring seamless execution.

• Oversee booth presence, promotional materials, and brand representation at 25+ events annually.

• Coordinate event logistics, ensuring brand consistency and high-impact engagement.

• Design and implement Account-Based Marketing (ABM) campaigns tailored to specific geographies and customer segments.

• Track and analyze campaign and event performance using key metrics such as leads generated, ROI, and customer engagement to optimize future strategies.

US Acute Care Solutions

October 2015 - July 2018

• Design and implement social media strategies tailored to healthcare audiences, driving engagement and brand awareness.

• Plan, execute, and optimize paid and organic social media campaigns, ensuring alignment with business objectives.

• Monitor and analyze performance metrics across all social media channels to refine strategies and maximize impact.

• Led the development of marketing strategies for 5+ M&A integrations, ensuring seamless brand alignment and market positioning.